Ten’s Masterchef/The Renovators debacle and why traditional media still...
During the Masterchef final the other week, Ten made the unusual step of scheduling a new DIY show (The Renovators) during the finale. Bold, maybe. Stupid, heck yeah! Here’s why: While this cynical...
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Social Media is Beautiful
It seems that every few weeks social media takes a battering in the news. If it’s not Governments threatening to shut it down, it’s big business not knowing when they’ve crossed the line. But every now...
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Is Social Media Squishing The Adoption Lifecycle?
Last month, it was reported that Google+ had racked up over 25 million users making it the fastest growing website in history. This prompted some – including some tech and social media royalty – to...
View ArticleLife Without Twitter
It’s easy to forget how blessed we are to be living in the digital era. Technology is now so ubiquitous and an integral part of our lives that it has become, as Clay Shirky says, virtually invisible....
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Facebook’s Changes: Good News For Users, Twitter
It’s been a few weeks now since Facebook announced a slew of new changes. If you’re reading this blog, you’ve probably already read thousands of words far more eloquent than mine about the ins and outs...
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From Little Things…
When you look at the numbers behind social media, it’s hard not to be swept up in the excitement. 700 million users on Facebook! 200 million on Twitter! 25 million on Google Plus in the first month!...
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Can Brands Take A Holiday From Social Media?
As a social media strategist, I often preach the importance of consistency. After all, how can you hope to build a relationship with your audience if you hardly ever post or disappear for days or...
View ArticleSocial media in higher education: Where do we go now?
The following is my guest blog post for the Higher Education Development Association to be published mid-June. Social media is everywhere. Particularly in higher education, every institutions home page...
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What’s in a brand?: Debating the Pros and Cons of Brand South Australia
Earlier this week, the South Australian Government lifted the lid on a new brand for the state created in collaboration with international branding firm, Kato Partners, and Adelaide creative agency...
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Welcome To The Centralised Web
The number of industry stats that get published every week is truly remarkable, but two in particular released in the last few weeks really made me sit up and take notice: Smartphone and tablet sales...
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